A young woman was restrained, force-fed and injected with cosmetics in a high street shop window as part of a hard-hitting protest against animal testing.

Jacqueline Traide was tortured in front of hundreds of horrified shoppers in a bid to raise awareness and end the practise.

The 24-year-old endured 10 hours of experiments, which included having her hair shaved and irritants squirted in her eyes, as part of a worldwide campaign by Lush Cosmetics and The Humane Society.

The disturbing stunt took place in Lush’s Regent Street store, one of the UK’s busiest shopping streets.

Jacqueline appeared genuinely terrified as she was pinned down on a bench and had her mouth stretched open with two metal hooks while a man in a white coat force-fed her until she choked and gagged.

The artist was also injected with numerous needles, had her skin braised and lotions and creams smeared across her face.

Passers-by were gobsmacked to see Jacqueline, a social sculpture student at Oxford Brookes University, forced to have a section of her head shaved.

The gruesome spectacle aimed to highlight the cruelty inflicted on animals during cosmetic laboratory tests and raise awareness that animal testing is still a common practise.

The Humane Society International and Lush Cosmetics have joined forces to launch the largest-ever global campaign to end animal testing for cosmetics.

The campaign, launched to coincide with World Week for Animals in Laboratories, is being rolled out simultaneously in over 700 Lush Ltd shops across forty-seven countries including the United States, Canada, India, Australia, New Zealand, South Korea and Russia.

Lush campaign manager Tamsin Omond said: “The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes.

“But somewhere in the world, this kind of thing is happening to an animal every few seconds on average.

“The difference is, it’s normally hidden. We need to remind people it is still going on.”

For more information about the campaign, visit


This is amazingly brave, I’m really moved by this display.

Source: creestalbreeze

Please Remember You Were Beautiful Before He Told You That You Were
[a breakup playlist]

Kids in Love ≠ Mayday Parade
It Ends Tonight ≠ The All American Rejects
Ocean Avenue ≠ Yellowcard
In Too Deep ≠ Sum 41
Be My Escape ≠ Relient K
How To Save a Life ≠ The Fray
Fix You ≠ Coldplay
Fluorescent Adolescent ≠ Arctic Monkeys
Somewhere Only We Know ≠ Keane
Try ≠ Pink
You’re Not the One ≠ Sky Ferreira
The Only Exception ≠ Paramore
The One That Got Away ≠ Katy Perry
Jar of Hearts ≠ Christina Perri
That’s What You Get ≠ Paramore
I Knew You Were Trouble ≠ Taylor Swift
Sad Dream ≠ Sky Ferreira
Want U Back ≠ Boyce Avenue feat. Hannah Trigwell
When I Was Your Man ≠ Boyce Avenue feat. Fifth Harmony
Stay ≠ Boyce Avenue feat. Mandy Lee
I Want You Back ≠ Max Schneider

The perfect way to form a smile

The perfect way to form a smile


#throwbackthursday dedicated to my baby, JasperCat. They grow up so fast ♥ #littlej #mustlovenaps #cute #clevelandsummer


The wolf pack babes

Photo Set

Gemma Arterton for Madame Figaro Magazine (August 2014)

Simply divine

(via wandasmaximova)

Source: mashamorevna




Photo Set

But he seemed so nice

This. So much accuracy. -.- We’re looking at you, fake “nice guys”

(via mydollyaviana)

Source: notsoplainbutinsanejane
Photo Set






26 Male Survivors Of Sexual Assault Quoting The People Who Attacked Them

This needs more notes.

no one seems to care if they are guys 

reminder that rape and sexual abuse happens to everyone, not just girls

reminder that rape and sexual abuse needs to be acknowledged no matter a person’s gender and “no one seems to care if they are guys” is a typical antifeminist theory that is disproven by the fact that this photo set has 100,000+ notes alone

This is so important, especially since this month is Domestic Violence Awareness Month. Love shouldn’t hurt!

(via thewinterstag)

Source: breathe-squeeze-follow-through

[read: three flirting techniques guaranteed to make panties drop]

Photo Set

the magic begins

→ 7. favorite scene

This was the first scene in that movie where I started crying. It only went on from there lol Thank you for my childhood, Harry Potter. :*

(via themaraudersaredead)

Source: cauldronbottoms

Please don’t forget me

(via oxeanvibes)

Source: unterrible

Gut feelings

(via a-te-n-a)

Source: permeate